News for 'Media Marketing'

JioStar to Earn 6,000 Cr from IPL

JioStar to Earn 6,000 Cr from IPL

Rediff.com19 Mar 2025

With 90% of the inventories sold out, JioStar expects to ring in more than a 58% increase over last year's IPL, when it clocked Rs 3,900 crore.

Tariff war: RBI more worried about its impact on growth than inflation

Tariff war: RBI more worried about its impact on growth than inflation

Rediff.com9 Apr 2025

Amid the ongoing global tariff war, Reserve Bank Governor Sanjay Malhotra on Wednesday said he is more worried about its impact on growth than inflation. Speaking to the media after presentation of the first bi-monthly monetary policy for the current financial year, Malhotra said, RBI has reduced the growth forecast for 2025-26 by 20 basis points to 6.5 per cent.

Will Godi Media Change In Modi 3.0?

Will Godi Media Change In Modi 3.0?

Rediff.com28 Jun 2024

'The election results mean that the Opposition can no longer either be ignored or attacked in the way that it has been.' 'For this reason it will be interesting to see how it behaves from here on and whether there is any change in its behaviour,' notes Aakar Patel.

Singapore's ruling party sweeps back to power

Singapore's ruling party sweeps back to power

Rediff.com4 May 2025

Singapore's long-ruling People's Action Party (PAP), led by Prime Minister Lawrence Wong, has secured a landslide victory in the country's general election. The PAP won 87 of 97 seats, with voters endorsing the party's focus on stability and economic security amidst global uncertainties. Wong expressed gratitude for the strong mandate and vowed to tackle concerns about the cost of living and housing. The results mark a significant win for the PAP, which has been in power since Singapore's independence in 1965.

'Markets Never Expected Coalition Govt'

'Markets Never Expected Coalition Govt'

Rediff.com5 Jun 2024

'Till the time you have the equations right the market will remain concerned.' 'If the (coalition) government is taken care of, then probably (the markets will) come back to its rhythm.'

The Best Engineering Streams After Class 12

The Best Engineering Streams After Class 12

Rediff.com29 Apr 2025

Computer science has been an evergreen choice among engineering aspirants. However, with the rise in AI, students are increasingly realising the potential of automation and robotics.

Trump tariffs: 'This is not a tax cut, this is a tax hike'

Trump tariffs: 'This is not a tax cut, this is a tax hike'

Rediff.com3 Apr 2025

"These latest so-called 'Liberation Day' tariffs are reckless and self-destructive, inflicting financial pain on Illinois at a time when people are already struggling to keep their small businesses afloat and put food on the table."

Check Out Wedding Decor Trends!

Check Out Wedding Decor Trends!

Rediff.com27 Feb 2025

Wedding decor is going beyond aesthetics, embracing grand elements in a nod to the couples' personal stories.

How Adani Countered Hindenburg And Made The Boldest Comeback

How Adani Countered Hindenburg And Made The Boldest Comeback

Rediff.com22 Apr 2025

Hindenburg Research, the forensic financial firm that challenged the Adani Group, took its name from the infamous airship that burst into flames upon arriving in New Jersey in 1937. And the counter to its damning report against the conglomerate was dubbed 'Operation Zeppelin,' named after the German dirigible airships used for reconnaissance and bombing during the First World War.

Goyal's Comment Sparks Startup Uproar

Goyal's Comment Sparks Startup Uproar

Rediff.com5 Apr 2025

'The startup ecosystem, the government, and the owners of large pools of Indian capital need to actively support the creation of these local champions, not pull down the teams that are trying hard to get there.'

Trump offers olive branch to China after counter tariffs

Trump offers olive branch to China after counter tariffs

Rediff.com5 Apr 2025

US President Donald Trump has proposed a deal to China that would see the sale of TikTok's US operations to an American buyer in exchange for a reduction in tariffs on Chinese exports to the US. The proposal comes amid a trade war between the two countries and follows China's retaliation of Trump's tariffs on Chinese goods. Trump has also said that tariffs are a powerful economic tool and that he is determined to ensure fair trade between the US and China.

'India Missed Opportunity To Take Back Parts Of PoK'

'India Missed Opportunity To Take Back Parts Of PoK'

Rediff.com14 May 2025

'Had Haji Pir and/or Skardu been taken, the message would have gone out not just to General Asim Munir and his cohort in the Pakistan army but to the Pakistani people that every terrorist incident in India would lead to substantial loss of territory in PoK.'

Why's Mukesh Ambani Betting Big On Media

Why's Mukesh Ambani Betting Big On Media

Rediff.com28 Mar 2024

Could it be about clout? Given its size and influence, RIL doesn't need the media for that, notes Vanita Kohli-Khandekhar.

India sees record deal activity in Feb at $7.2 bn

India sees record deal activity in Feb at $7.2 bn

Rediff.com15 Mar 2025

India witnessed a record-breaking surge in deal activity in February, with 226 M&A and private equity deals totaling $7.2 billion -- the highest monthly deal volume in the last three years, according to the Dealtracker report of Grant Thornton Bharat. "This represents a 67 per cent increase in volumes and a 5.4-fold increase in values compared to February 2024, while a 14 per cent increase over the previous month," it said.

Farmer leader Dallewal ends 130-day hunger strike, says stir to continue

Farmer leader Dallewal ends 130-day hunger strike, says stir to continue

Rediff.com6 Apr 2025

Punjab farmer leader Jagjit Singh Dallewal has ended his hunger strike which he began on November 26, 2022, to press for various demands of agitating farmers including a legal guarantee on the minimum support price (MSP) for crops. The announcement came after appeals from Union Agriculture Minister Shivraj Singh Chouhan and Union Minister of State for Railways Ravneet Singh Bittu. Dallewal said he would continue to fight for the MSP guarantee and other demands.

Ultra-luxury housing in India sees shift to ultra-customised marketing

Ultra-luxury housing in India sees shift to ultra-customised marketing

Rediff.com18 Jun 2024

With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.

JSW Steel becomes world's most valuable steelmaker with $30.3 bn mcap

JSW Steel becomes world's most valuable steelmaker with $30.3 bn mcap

Rediff.com26 Mar 2025

JSW Steel, owned by Sajjan Jindal, has emerged as the world's most valuable steelmaker, boasting a market capitalisation (mcap) of nearly $30.31 billion, according to Bloomberg data.

Drowning In A Sea Of Entertainment

Drowning In A Sea Of Entertainment

Rediff.com22 Jan 2025

'There is simply too much to watch, read and absorb.' 'Just online consumption (news, entertainment, social media) in India was 2.5 hours a day in November 2024.' 'Add TV (just under 4 hours), other media, and the figure is closer to 7 to 8 hours a day for over one-third of Indians,' points out Vanita Kohli Khandekar.

Myanmar earthquake toll rises to 1,644; over 3,000 injured

Myanmar earthquake toll rises to 1,644; over 3,000 injured

Rediff.com29 Mar 2025

The death toll from a devastating 7.7 magnitude earthquake that struck Myanmar has risen to more than 1,000, as rescue workers continue to recover bodies from the ruins of collapsed buildings.

Trump Has Become A Reset Button

Trump Has Become A Reset Button

Rediff.com11 Apr 2025

Trump's sweeping tariffs and penalties on China-built ships have turned global shipping into the front line of economic war, observes Shyam G Menon.

Apple receives notice over iPhone performance

Apple receives notice over iPhone performance

Rediff.com23 Jan 2025

Consumer Affairs Minister Pralhad Joshi said on Thursday said the Consumer Protection Authority (CCPA) has issued a notice to Apple Inc regarding alleged performance problems with iPhones following the iOS 18+ software update.

No more free IPL streaming: JioHotstar to offer hybrid model

No more free IPL streaming: JioHotstar to offer hybrid model

Rediff.com14 Feb 2025

The Reliance-Disney joint venture's new, rebranded streaming app JioHotstar will offer subscription plans starting at Rs 149.

'When An Influencer Promotes Everything...'

'When An Influencer Promotes Everything...'

Rediff.com18 Feb 2025

'All credibility is lost.'

Modi, Vance welcome progress on Indo-US bilateral trade pact

Modi, Vance welcome progress on Indo-US bilateral trade pact

Rediff.com22 Apr 2025

Prime Minister Narendra Modi and US Vice President JD Vance have expressed satisfaction with the progress made in negotiations for a bilateral trade agreement. The two leaders met in New Delhi and discussed a range of bilateral issues, including cooperation in energy, defense, strategic technologies, and other areas. They also exchanged views on regional and global issues of mutual interest.

Mankind Pharma Targets Anti-Obesity Drug

Mankind Pharma Targets Anti-Obesity Drug

Rediff.com6 Mar 2025

'Obesity is a raging conversation globally now, and manufacturing of generics will pick up after the patent expires.'

Budget 2025: Consumption-related stocks likely to see further gains

Budget 2025: Consumption-related stocks likely to see further gains

Rediff.com3 Feb 2025

Market reaction to the Union Budget was overall neutral. The income tax "gift" wasn't enough to move the needle. There was some apparent rationalisation of Customs duty structure as well as cuts on import duties of some key components for the telecom and IT industry and duty cuts on vehicle imports. Other proposals related to development of agriculture and rural economy and renewables seem to be generally positive.

How Scammers Steal Your Money: 5 Red Flags To Watch Out For

How Scammers Steal Your Money: 5 Red Flags To Watch Out For

Rediff.com24 Mar 2025

Fraudsters read your mind, weave convincing stories, earn your trust and then vanish with people's savings. Ramalingam Kalirajan reveals five simple tricks that cons use to steal money from you.

'Weddings Are As Cinematic As A Sanjay Leela Bhansali Set'

'Weddings Are As Cinematic As A Sanjay Leela Bhansali Set'

Rediff.com6 Mar 2025

Wedding photography is pushing the limits of creativity with photoshoots around the world.

Reliance, Disney merge to form Rs 70,000-cr JV

Reliance, Disney merge to form Rs 70,000-cr JV

Rediff.com14 Nov 2024

Billionaire Mukesh Ambani-led Reliance Industries has completed the merger of its media assets with the India business of global media house Walt Disney and formed a joint venture with a valuation of over Rs 70,000 crore. The JV will be one of the largest media and entertainment companies in India with a combined revenue of approximately Rs 26,000 crore and will be led by Nita Ambani as its chairperson, according to a joint statement.

'Engaging With The US Is Important'

'Engaging With The US Is Important'

Rediff.com10 Apr 2025

'But I don't think the government is in a great hurry to sign the BTA.'

Union Budget 2024 remains largely neutral for stock markets in India

Union Budget 2024 remains largely neutral for stock markets in India

Rediff.com25 Jul 2024

Overall market reaction to the Budget was neutral. Investors absorbed the changes to the tax rates (positive for salaried class) and capital gains taxes (CGTs, negative due to the removal of indexation and increases. Other proposals largely pertain to supporting rural development, buybacks taxed as dividends, Custom duty changes that impact multiple sectors, higher outlays for clean energy, etc. There's some moderation in the growth of capex outlay across defence, fer

India Ramps Up Gold Reserves...

India Ramps Up Gold Reserves...

Rediff.com19 Mar 2025

The RBI added roughly 3 tonnes in 2025, taking its gold reserves to 879 tonnes as of January 31, 2025.

'Comedians Usually Bounce Back'

'Comedians Usually Bounce Back'

Rediff.com15 Feb 2025

'Unless a comedian is involved in something society deems unforgivable...'

Brand ambassador, cricket...: How Maldives aims to attract 3L Indians in 2025

Brand ambassador, cricket...: How Maldives aims to attract 3L Indians in 2025

Rediff.com4 Feb 2025

The Maldives government has set a target of attracting 300,000 Indian tourists in 2025, aiming to regain its position as a top destination for Indian travelers. The country's tourism sector has been impacted by strained relations between Male and New Delhi, which led to a decline in Indian tourist arrivals in 2024. To revive the Indian tourist market, the Maldives is planning a major campaign, including a brand ambassador, cricket summer camps, and expanded flight routes from more Indian cities.

'We Don't Want To Survive On Govt Incentives'

'We Don't Want To Survive On Govt Incentives'

Rediff.com20 Mar 2025

'The only solution is for the government to allow us to charge a low controlled MDR of 25 bps on UPI P2M transactions only for merchants with more than a Rs 40 lakh turnover.'

At least 150 die as 7.7 strong quake rocks Myanmar, Thailand

At least 150 die as 7.7 strong quake rocks Myanmar, Thailand

Rediff.com29 Mar 2025

The earthquake rocked many parts of Thailand including its capital Bangkok, the venue for next week's summit of BIMSTEC regional grouping that is scheduled to be attended by Modi among other leaders.

Some equity research firms shutting shops after Sebi's guidelines

Some equity research firms shutting shops after Sebi's guidelines

Rediff.com22 Jan 2025

Markets regulator Sebi's new guidelines on research analysts (RAs) are forcing several equity research firms publicly announcing plans to shut down their shops due to heightened compliance and operational requirements. The Securities and Exchange Board of India (Sebi), on January 8, came out with guidelines for Research Analysts in a bid to curb fraudulent stock recommendations and illegal practices in the securities market.

Court orders FIR against former SEBI chief Madhabi Buch

Court orders FIR against former SEBI chief Madhabi Buch

Rediff.com2 Mar 2025

A special court in Mumbai has directed the Anti-Corruption Bureau (ACB) to register a first information report (FIR) against former Securities and Exchange Board of India (SEBI) chairperson Madhabi Puri Buch and five other officials in connection with alleged stock market fraud and regulatory violations.

Despite near-term worries, Tata Elxsi's growth will improve

Despite near-term worries, Tata Elxsi's growth will improve

Rediff.com18 Jan 2025

Tata Elxsi (TelX) reported a weak Q3FY25, with a sharp deceleration in the transportation vertical. However, recent deals in the Asia-Pacific (APAC), higher mix of original equipment makers (OEMs) and partnership with Qualcomm will improve growth. FY25 is the third successive financial year of revenue growth deceleration and second successive financial year of profit deceleration.

Rahul calls for JPC probe into stock market crash

Rahul calls for JPC probe into stock market crash

Rediff.com6 Jun 2024

He alleged that besides Modi and Shah, Finance Minister Nirmala Sitharaman had also commented on the stock markets ahead of elections, which has never happened in the past.